When almost anyone can book a journey with a quick point-and-click, travel agents are supposedly a vanishing breed, but the smart traveller is one who knows the best getaway is the one that fits you just right. With requests for customized and personalized vacations rising sharply, both agents and traditional tour operators are changing their businesses to meet that demand.
More than just booking air and hotel, agents and outfitters today are arranging customized wine tastings, visits to artisan workshops, and private after-hours tours of the British crown jewels and the Vatican. Even companies like Butterfield & Robinson and Abercrombie & Kent—both of which have been primarily associated with pre-arranged tours—are receiving increased requests for customized trips
Reference- Travel and leisure magazine 2017